Oilum, a body care brand specializing in soaps and body washes, doing a comprehensive rebranding. We designed a new logo and developed new packaging design to replace the old ones. The refreshed packaging features a modern, feminine aesthetic and successfully passed focus group evaluations prior to its launch. In addition to the new packaging, we created the key visual for the brand. While the client arranged the talent and packshot photo sessions, we provided supervision and managed the retouching process to ensure high-quality final images. Beyond the key visual, we also developed POS materials, including brochures.